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ABOUT THE PROJECT
DARSare Japanese confectioneries sold by Morinaga; Company. Our main objective was to introduce Dars to the Philippine market. To make this possible, we ensure that DARS was visible to all target supermarkets thru store merchandising design, product education, and sampling. We participated and partnered with different corporate and school events that also increased brand awareness and sales.
HI-CHEW is also from Japan and sold by Morinaga & Company, we also cater to the activation of this brand and introduce it to the Philippine market as well. We did ensure that HI-CHEW will be visible to all target markets thru store merchandising design, product education thru sampling, and other events as well.
MADE FOR
MORINAGA Philippines (Mckenzie Distribution Co. Inc) (March 2018 – October 2018)
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